By now I’m sure you’ve heard of the real estate site/app monster called “Zillow.” For most real estate shoppers, this is the number one resource when beginning their real estate shopping. With 124 million users on the site, this is a marketing resource to be taken VERY seriously when planning to sell your real estate.
First of all, if you’re a smartphone user (which you definitely should be in this business) you want to make sure you download their app. This is great for two reasons: 1. You can easily manage your properties on the go and 2. You can receive alerts of area properties for sale as you travel. This gives you the ability to check out real estate constantly and stay “in the know.”
But how do you get listed on the site?
- First of all, from the app or website you need to search your property addresses.
- Then, you’re going to “correct home facts” or establish yourself as owner.
- You will need a log in for this and to enter your contact information for Zillow to verify you are the true owner of this property.
- Now, you can go through and add photos of your property, establish square footage, bedrooms, bathrooms and amenities. You can also keep it “unlisted” or list the property FSBO or Make Me Move which means you’re entertaining the idea of selling but not quite listing it yet.
Why is this important? Any time there are millions of people looking for what you’re selling you want to make sure you’re ready to pull the trigger. I highly recommend listing your properties as “Make Me Move” and entering in your property description that the property is currently under construction but will be available at a certain date. This creates a blue dot on maps when potential homeowners search in your area for homes. You’re creating a buzz before the paint dries. This leads to faster and easier flips.